Andréa Sumé

Business Innovations

Innovation can help businesses achieve many of the main goals that include increasing profits, creating innovative products and services, as well as creating a distinctive brand appeal. It can help businesses remain competitive in a marketplace that is constantly changing as increasing numbers of industries are being disrupted.

Business innovations come in a variety of shapes and sizes. They could include the development of new products or services, improving processes, launching campaigns or changing the culture of the company. They could also include modifications to existing products or services, for example, adding features or improving customer service. The most successful innovations are those that are both unique and beneficial.

Novel ideas are rarely the source of innovation if they don’t provide solutions to the problems of the world. To be considered an innovation an idea that is innovative must provide value to customers as well as the company itself. This is why a business innovation is considered to be successful when it is both novel and beneficial.

In addition to creating new sources of value, a successful business innovation can improve decision-making and problem solving across the entire organization. It is important for businesses to keep track of market trends and customer feedback in order to identify opportunities for business innovation.

The best source of ingenuous ideas is often outside the industry within which a company operates. For instance, the invention of the modern accounting machine was a major business innovation by IBM when the company realized that banks couldn’t buy new machines in 1933 due to the fact that they did not have the money.

The introduction of scleral lenses to eye surgery is yet another example of business innovation. Doctors had been using an enzyme to dissolve cataracts for 50 years but Alcon made it more profitable when they added the preservative. This was a business breakthrough that resulted into a totally new product and the establishment of an international monopoly on the company.

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